Google Business Profile Posts: How Often, What to Post, and Examples

A Google post is a short update that shows on your profile: a photo, a few lines, and a button. It tells a customer "this business is open and active."

How often should you post?

There is no official number from Google. A steady rhythm works better than a burst. Once a week is a good target. Four posts a month is the minimum we suggest, and it is the level in our Google plan.

What to post

• Finished jobs: a before and after with one line on what you did.
• Seasonal tips: "Is your AC ready for summer?" "Check your roof after hail."
• Offers: a tune-up special, a free inspection, with an end date.
• Team and company: a new truck, a new tech, a certification.
• Answers to common questions: "How long does a roof replacement take?"

Copy-ready examples

HVAC:

Summer is close. A tune-up now can catch small problems before the first heat wave. Call us to book. [Call now]

Roofing:

Storm last night? We check roofs for free this week in [city]. Call to schedule. [Call now]

Plumbing:

Slow drain? Do not wait for a clog. Our team handles drains, leaks, and water heaters. [Call now]

Dental:

Now booking cleanings for [month]. New patients welcome. [Book]

Tips

• One clear photo of real work beats a stock image.
• Keep it under a few lines.
• Add a button, such as Call or Learn more.
• Do not put a phone number or link in the text that breaks the rules.
• For dental or medical posts, do not show patients without written permission.

If your posts are not showing

Check that your profile is verified, that the post follows Google's content rules, and that it is not marked as spam. Give it some time to appear.

FAQ