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How to Ask for a Google Review by Text

Updated November 13, 2026 · 5 min read · By Ghost Web

Short answer. A text is one way to send the Google link you are already allowed to share. Send it to a customer who had a real visit, offer nothing in return, and ask for an honest review. The text is not a required script, and it is not a coupon.

Is it allowed to ask for a review by text?

Yes, if the review would be genuine and the text carries no incentive. A business may ask for a genuine review. Google's tip is to send a Google link or a QR code. A text is one place that link can go.

These rules do not set a required script or a required hour. The review must be a real experience. You must not pay, discount, or give free work so someone will post, change, or remove it. Do not confuse this with a missed-call text, which is a shop habit for someone who just tried to reach you. See what to text when you miss a call.

Who should get the text?

Send it to the customer who had the experience: the homeowner you just served, the person who walked the roof with you, or the patient who was just in the chair. Do not text strangers, old lists, or friends doing you a favor.

A review has to be a genuine experience. Do not build the list from smiles only. Do not ask only happy customers, and do not discourage a negative review. If the visit was real, that customer can be asked, including someone you are still helping offline.

What should the text include?

Use a short note: who is writing, which visit you mean, and the Google link. You can say an honest review helps other people nearby. Then thank them and stop. Name the shop as it appears on the sign, and name the visit in plain words.

One link is enough. A QR code on the invoice is the other option Google mentions, for someone who would rather use a camera than a text.

Example. This is an example, not a Google template.

"Hi Andre, this is Priya at North Dock Plumbing. We replaced the kitchen shutoff today. If you are willing, an honest review of that visit helps other neighbors: [your Google link]. Nothing is offered for posting. Thank you."

Change the name, the trade, and the job before you send it. Paste the real Google link from your profile in place of the bracket.

What must the text leave out?

Leave out payment, a discount, a gift card, and free goods or services. "Text YES and we will take money off" is prohibited. So is free work tied to the post. An incentive to post, change, or remove a review is not allowed, even in a polite tone.

Do not tell them to delete a complaint later in exchange for a credit. Leave out a pitch for the next sale, such as a maintenance plan or a whitening offer. A text can name the kind of visit. It should not repeat a card number, a health history, or a gate code.

What if they say they do not have Gmail?

They can still review if they are signed in to a Google Account. A non-Gmail email can be used to create one. Say that in a sentence if they ask. Do not create the account, do not ask for a password, and do not post the review from their phone.

If they do not want an account, stop. Do not switch to a discount. Some people will read the text and do nothing. Send the ask once for that visit.

Should every customer get the same wording?

The rules require a genuine ask with no incentive. They do not require a unique poem. A pasted line that names the wrong job still looks careless. A crown, a coil, a water heater, and a shingle repair are not the same sentence.

Keep a stable shape: greeting, your name, the visit, the link, a thank-you. Change the middle so it fits that customer. Do not add a line that says unhappy people should call instead of reviewing. That discourages negative reviews. One text to the customer who hired you is enough.

When is a text the wrong tool?

Skip it when there was no real visit, when you are about to attach a coupon, or when the customer asked you not to text. Skip it late at night if nobody is there to answer a reply. Use the invoice QR code or a short ask at the counter instead. The link and the code are the tools. The channel can change.

A text does not create a review by itself. More reviews and positive ratings can help local ranking, and there is no way to pay Google for a better rank. The wider habit is in how to get more Google reviews. When a review arrives, start with how to reply to a five-star Google review.

FAQ

Can the text offer a small gift if they mention five stars?

No. Discounts, payment, and free goods or services are prohibited incentives to post a review. The size of the gift does not fix it. Ask for an honest review and attach nothing.

Can I text only the customers who said the tech was great?

No. Do not ask only happy customers, and do not discourage negative reviews. If you ask by text, use the same basic habit for real visits, not a filtered list.

Can I send the review link to people who never hired us?

No. The review has to be a genuine experience. Friends, staff, and old leads who were never customers are the wrong people to recruit.

Does Google require this text after every job?

No. A business may ask, and a link or a QR code is the tip Google gives. Your shop chooses whether that link goes out by text. There is no required script.

Sources

  1. Tips to get more reviews
  2. Prohibited and restricted content
  3. Tips to improve local ranking