How to Get Your Business on ChatGPT (Business Hub, Step by Step)
People now ask ChatGPT who to call. "Who fixes AC fast near me?" "Best dentist for implants in Tampa?" ChatGPT answers with real local businesses.
In November 2026, OpenAI launched Business Hub. It lets you claim your business, fix what ChatGPT shows about it, and see how often it gets mentioned. This guide shows the steps and the limits, from OpenAI's own help page.
Short answer
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search your business by name and pick the listing that matches.
- Verify you own it (phone, business email, or website domain).
- Wait for OpenAI to approve the claim.
- Finish identity verification with Persona, then update your details.
Claiming is free. You do not need an ads account or an Enterprise deal.
Step 1: Find your business in Business Hub
Sign in to ChatGPT and open Business Hub in the sidebar. Search for your business by name. Select the listing that matches, and confirm the ChatGPT account you will use to manage it.
Local stores and restaurants can currently claim only an existing U.S. listing. If you cannot find yours, that is expected for now. Check back later.
Step 2: Choose a verification method
OpenAI offers these. You pick one shown for your business:
- Business phone: a text or automated call sends a code to the number on the listing.
- Business email: a code goes to the email tied to your business.
- Website domain: you add a TXT record to your domain's DNS settings, then select Verify domain. DNS changes can take time to show up. If someone else manages your domain, ask them to add the record.
- Shopify store: only if you have one.
If the listing shows Contact support, it is locked. Use that button to ask for access.
Step 3: Wait for approval
OpenAI reviews the claim and emails you. You can cancel the claim while it is under review. If someone else already claimed your business, open the profile, select the ••• menu, then Dispute ownership.
Step 4: Verify your identity with Persona
Before you can publish changes, view insights, or connect a product feed, you must verify with Persona. You may need:
- a government-issued ID
- business registration information
- proof you are allowed to represent the business
The blue check appears after Persona is approved. Claiming alone does not give it.
Step 5: Update your business information
After approval, you can edit your website, business description, category, logo, and policies. You can also add a cover photo. OpenAI reviews and publishes changes, and updates can take time to appear. ChatGPT may also use other sources when it talks about you.
What claiming does not do
OpenAI says it plainly: ChatGPT keeps making recommendations and comparisons on its own. Claiming your business does not guarantee a better position or more sales. Nobody can promise that, including us.
Also, Business Agents (a chat that answers questions for you) are only for eligible ecommerce and online service businesses in the U.S. For now, that is not most HVAC, roofing, or dental shops.
What to do besides claiming
ChatGPT also reads what is already public about you. For a local business, that means:
- a Google Business Profile that is complete and active
- real, recent reviews, with replies from the owner
- a website with the same name, address, and phone
Claiming Business Hub is one piece. The Google profile is the other, and most calls still start on Google Maps.
FAQ
Is it free to claim my business on ChatGPT?
Yes. OpenAI says you do not need an ads account or an Enterprise agreement.
Do I need a website?
At first, only eligible businesses that have a website can be claimed.
Will ChatGPT recommend me after I claim?
Not by itself. Claiming lets you correct your information and see mentions. It does not guarantee ranking.
How long does it take?
Approval and publishing are done by OpenAI, so timing varies. The Help Center gives no fixed number.
Can I do this myself?
Yes. The steps above are the same ones we follow. If you would rather not spend the time, that is what we do for you.
Ghost Web is an independent agency. We are not affiliated with or endorsed by OpenAI or Google.
