Blog / Google Business Profile
Google Business Profile Checklist for HVAC, Roofing and Dental Businesses
Use this list once to set up your profile and once a month to keep it healthy.
The 12-point checklist
- Claimed and verified. You own it.
- Right main category. Example: HVAC contractor, Roofing contractor, Plumber, Dentist.
- True secondary categories. Only services you do.
- Real business name. No keywords added.
- Phone and website that match your site.
- Hours, including holiday and after-hours rules.
- Service area (for trades) or address (for a dental office).
- Services list with short descriptions.
- Description that says what you do and where.
- Photos: logo, team, trucks, and recent jobs. Add new ones monthly.
- Posts: about one a week.
- Reviews: ask after every job and reply to all of them.
Add by trade
HVAC: emergency hours, brands you service, financing if you offer it. Roofing: storm and insurance work if you do it, license number, before and after photos. Plumbing: 24-hour service if true, drain, leak, and water heater services. Dental: accepted insurance, new patient information, appointment link. Never show patients without written permission.
Monthly 10-minute review
- New reviews replied to?
- Any wrong hours or phone number?
- Last post less than a month old?
- New photos added?
- Any question in the Q&A to answer?
FAQ
Do I need a website?
It helps, and the details should match.
What if I move or change my phone?
Update the profile first. Then update your website and other listings.
How long does this take?
The first setup takes a few hours. Upkeep is about 30 minutes a month if you stay on top of it.
