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How Local Services Ads and regular Google Ads work for home-service businesses.
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What Are Google Local Services Ads?
What Local Services Ads are after the move into Google Ads, what you pay for, and which US trades are in the first phase.
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Why a Local Services Lead Has No Single Price
Google does not publish one price for a local services lead. City, job, and lead type are why a single number misleads.
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Are You Charged When You Miss a Local Services Call?
When a missed Local Services call is charged, when it is not, and how phone menus, voicemail, and callbacks are treated.
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Local Services Ads Are Moving into Google Ads
What moves with Local Services Ads into Google Ads, what does not, and how Google describes the 2026 and 2027 phases.
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Local Services Ads vs Regular Google Ads
How pay-per-lead Local Services campaigns differ from regular Google search ads that charge per click.
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How to Add Your Phone Number to a Google Ad
Use a call asset to put a phone number on a Google ad. Do not type the number into the ad text.