Blog
Leads
What to put on a quote form, and how to handle the lead after someone sends it.
Leads
How to Add a Lead Form to a Google Ad
How to add a lead form inside a Google ad, which campaigns can use it, and when the spend bar does not apply.
Leads
What to Ask on a Home Service Quote Form
What to ask on a short quote form for HVAC, plumbing, roofing, and dental. Shop practice, not a Google rule.
Leads
Quote Form on Your Website or Inside the Ad
When to put a quote form on your site or inside the Google ad. Those pipes are not the same, and pay-per-lead is a third one.
Leads
What the Page Should Say After a Form Is Sent
What to say on the page after a quote form is sent, and what not to promise about price or a same-day slot.
Leads
What to Do in the First Hour After a Form Lead
What to do the same day a form lead arrives, including when Google sends an email and when to download the file.
Leads
How to Get Fewer Junk Leads From Google
Narrow the cities and the jobs, use one qualifying question, and do not plan the business around disputing leads.